Internet giant Google didn't become the company it is today by creating one product and not changing. It's quite the opposite, really. They are constantly introducing new products or making changes to existing ones to make a user's experience better. One of the latest changes made by Google is a small, yet potentially important, one to the search results page.
This change, while not a major overhaul, did move some features around, making the overall results look cleaner.
With any search results that show a website, you will notice the site name in blue (clicking on it will take you to the website). Below the main result, you can see the URL (website address) in green. Beside the green URL there is now a downward facing green arrow. If you press this you should get a drop-down with up to three options:
- Cached - Clicking on this will show a snapshot of the page from a previous date - the link is from when Google last visited the page. According to Google, the cache is a backup of the page in case the current page is not available. While not generally important to many viewers, Google actually uses websites in their cache to determine if your site is relevant to various search terms.
<li><strong>Similar -</strong> Will search for sites similar to that result. This is a great way to find similar content to what is shown on that specific page.</li> <li><strong>Share -</strong> Allows you to quickly share the site on your Google+ page. This means that you don't have to open your Google+ page to share content, just press Share and a pop-up window will open where you can add a comment and pick which friends/circles to share it with. This option is great for all Google+ users, as it makes sharing quicker and easier.</li>
While certainly not the biggest change Google has made to the search results page, this could prove to be helpful, especially if you share content, or need to find similar content on a regular basis. If you would like to learn more about how Google fits into your business, please contact us today.